Wine Marketing and Sales: AS Degree

The programs of the Viticulture and Winery Technology department are designed to prepare students for careers in the North Coast wine industry. The one-year Certificate and two-year Associate of Science options provide students with the knowledge and skills essential for success. The Certificate in Viticulture and Winery Technology consists of production-oriented courses in viticulture and winemaking. The Certificate in Wine Marketing and Sales is a mix of viticulture, winemaking and business courses. Certificate programs may be modified to meet the career goals of the individual student. The typical student will be able to earn a Certificate in one to two years. Students who complete the Associate of Science in Viticulture and Winery Technology degree specialize in either Viticulture, Winemaking or Wine Marketing and Sales. The Associate of Science degree includes general education courses, basic science courses and core courses in the degree option. The typical student will be able to earn an Associate of Science degree in two to three years.

Program Learning Outcomes
  1. (Wine Marketing and Sales) – Demonstrate an advanced understanding of wine marketing, sales, sensory evaluation, and the broader context of wine as a global business.
  2. (Professionalism) – Display a basic range of professional habits and skills to meet standards of the wine industry.
Degree Requirements
Required Courses
BUSI-100Introduction to Business3
VWT-130General Viticulture3
VWT-136Wines of the World3
VWT-137Wines of California3
VWT-140Cultural Appreciation of Wine3
VWT-147The Greatest Wines of the New World1
VWT-150The Wines of the Napa Valley1
VWT-151The Wines of France1
VWT-152The Wines of Italy1
VWT-153The Wines of Spain and Portugal1
VWT-154The Wines of Germany and Austria1
VWT-173Sensory Evaluation of Wine3
VWT-180Fundamentals of Enology3
VWT-241Wine Marketing3
Program Elective
6 additional units from Viticulture and Winery Technology (VWT), Business (BUSI), French (FREN), Spanish (SPAN) or Welding (WELD).6
Total Units36

To receive an Associate Degree, students must complete 60 degree applicable semester units with a grade point average of at least 2.0. Students must also complete the NVC General Education pattern to earn an Associate degree. Consultation with a Counselor is highly encouraged to ensure all requirements are met.  

Plan of Study Grid
First Year
FallUnits
BUSI-100 Introduction to Business 3
VWT-140 Cultural Appreciation of Wine 3
VWT-241 Wine Marketing 3
NVC GE Area D1: English Composition 3-4
NVC GE Area D2: Mathematics 3-5
 Units15-18
Spring
VWT-136 Wines of the World 3
VWT-137 Wines of California 3
VWT-173 Sensory Evaluation of Wine 3
NVC GE Area D3: Communications and Analytical Thinking 3
NVC GE Area A: Natural Science 3-5
 Units15-17
Second Year
Fall
VWT-150 The Wines of the Napa Valley 1
VWT-151 The Wines of France 1
VWT-153 The Wines of Spain and Portugal 1
VWT-180 Fundamentals of Enology 3
NVC GE Area B: Social and Behavioral Sciences 3
NVC GE Area C: Humanities 3
Program Electives 1 3
 Units15
Spring
VWT-130 General Viticulture 3
VWT-147 The Greatest Wines of the New World 1
VWT-152 The Wines of Italy 1
VWT-154 The Wines of Germany and Austria 1
NVC GE Area E: Multicultural/Gender Studies 3
Graduation Requirement: Physical Education/Health 3
Program Electives 1 3
 Units15
 Total Units60-65