Business (BUSI)

BUSI-100 3 Units Introduction to Business

54 hours lecture; 54 hours total

This course is a survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. and a global society. It demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, organized labor practices; marketing; organizational communication; technology; entrepreneurship; legal, accounting, financial practices; the stock and securities market; and therefore affect a business's ability to achieve its organizational goals.

Transfers to both UC/CSU

BUSI-101 3 Units Business Planning I

54 hours lecture; 54 hours total

Upon completion of this course, the student should be able to assess the current economic, social and political climate for the business idea studied. In addition, the student should be able to explain how demographic, technological and social changes impact the business idea. Students will assess the personal appropriateness of their business ideas based on their strengths and skills, and personal, professional and financial goals. An initial market assessment will be made and students will test their business concept through basic market research. This course is required for all program-specific Entrepreneurship Certificates. The final outcome of the class will be a determination of the feasibility of the entrepreneurial student's business idea.

Transfers to CSU only

BUSI-102 3 Units Business Planning II

54 hours lecture; 54 hours total

Recommended Preparation: Completion of BUSI-101 with a minimum grade of C.

This course will review the roles of entrepreneurs and small business in today's economy. Students will build a business plan for the business they would like to create.

Transfers to CSU only

BUSI-103 3 Units Legal Environment of Business

54 hours lecture; 54 hours total

This course provides an overview of fundamental legal principles pertaining to business transactions and an introduction to the law as an instrument of social and political control in society. Topics included sources of law and ethics, contracts, torts, agency, judicial and administrative processes, employment law, forms of business organizations, and domestic and international governmental regulations.

Transfers to both UC/CSU

BUSI-105 3 Units Business Communication

54 hours lecture; 54 hours total

Recommended Preparation: Completion of ENGL-90 with a minimum grade of C or eligibility for ENGL-120.

This course focuses on written communication for business. Punctuation, sentence structure, and style will be reviewed. Students will write letters, memos, and business reports and will be introduced to research methods and procedures.

Transfers to CSU only

BUSI-111 3 Units Introduction to International Business

54 hours lecture; 54 hours total

This course is a survey of International business, including politics, culture and economics. Specific topics include entry strategies for foreign operations, establishing banking relationships, raising capital, currency exchange and marketing in foreign environment. The course will also study international human resource management, International operations and supply-chain management strategies, as well as international accounting and taxation.

Transfers to CSU only

BUSI-142 3 Units Principles of Management

54 hours lecture; 54 hours total

Analysis of basic management theory and concepts. The primary functions of management (planning, organizing, coordinating, and controlling) are studied in depth.

Transfers to both UC/CSU

BUSI-144 3 Units Introduction to Entrepreneurship

54 hours lecture; 54 hours total

This course is an introduction to the theory, process, and practice of entrepreneurship. Students will examine the entrepreneurial mindset in its true economic and social context by studying the unlimited opportunities of innovation and creativity that an entrepreneurial mindset can provide.

Transfers to CSU only

BUSI-147 1 Unit Leading & Managing Organizational Change

18 hours lecture; 18 hours total

Provides an understanding of change and the influence it has on an organization and the individuals in that organization. Topics include understanding organizational change, stages of change, and how to manage organizational change. Special emphasis is placed on the attributes of good leaders how they must develop a vision and strategy to manage change and communicate that vision throughout the organization.

Transfers to CSU only

BUSI-251 3 Units Marketing

54 hours lecture; 54 hours total

Analysis of the social and economic implications of marketing in the business environment. Emphasis on marketing structure and behavior, marketing institutions, channels of distribution, and the ingredients that affect the market mix (product, place, price and promotion).

Transfers to CSU only

BUSI-252 1 Unit Introduction to Social Media

18 hours lecture; 18 hours total

Recommended Preparation: Completion of COMS-110 with a minimum grade of C.

This course explores top-rated Social Media networking sites on the Internet such as Facebook, LinkedIn, and Twitter and provides a hands-on approach to setting up and designing social media sites for an integrated, professional social media presence.

Transfers to CSU only

BUSI-297 3 Units Personal Money Management

54 hours lecture; 54 hours total

An introductory course for planning and managing individual finances and for money management. Topics will include purchasing decisions, sources of credit, personal tax strategies, budgeting, saving, investing in real estate and securities, insuring personal resources and retirement planning.

Transfers to CSU only